タカハシ　ユタカ   TAKAHASHI Yutaka   高橋 裕    所属   専修大学  商学部    専修大学大学院  商学研究科    職種   教授
言語種別	英語
発行・発表の年月	2019/03
形態種別	研究論文（学術雑誌）
査読	査読あり
標題	A System Dynamics Study on Customer-side Inventory Influence over Customer Behavior
執筆形態	共著
掲載誌名	Journal of Japan Society of Business Mathematics
掲載区分	国内
出版社・発行元	Japan Society of Business Mathematics
巻・号・頁	38(1/2),pp.3-18
総ページ数	16
著者・共著者	◎Yutaka TAKAHASHI and Nobuhide TANAKA.
概要	Achieving stable sales growth is one of the most critical issues for for-profit companies. The steady sales increase realizes trustful forecast of revenue. One of the measures to achieve such stable sales is to make a periodical purchase contract with customers. To keep the deals, companies use various means to achieve it. Mainly, the methods are to offer something attractive or convenient to customers. The belief that customers continue to buy if they are satisfied drives companies to employ these methods. However, there is a case that customers stop the contract although they are happy. One of the reasons is customer- side inventory. This research shows the structure of this phenomenon and simulations based on an existing tea company. The model shown in this paper shows the standard model structure of a "periodical purchase contract business" and the customer-side inventory effect.
ISBN	1345-2967